So many clients, friends and colleagues ask me about Twitter and the real use for it. My answer: To learn and build relationships. But many still struggle with barriers for adopting this social networking tool. Here are some responses to your reluctance.
1. I don’t have time to manage my account
You probably used to say that about email too. Now you email all the time. In the beginning, there really is nothing to manage. You register, you fill out your profile, you find people you already know to connect with, you post an occasional tweet. You won’t need to “manage” anything until you get more followers or are following a lot of people yourself. Then you can use tools to track them like tweetdeck or splittweet.
2. I have nothing to say
I doubt that. You have opinions about industry trends, events to post, news to announce, links to share (to blog posts, press releases, interesting articles) and valuable advice. But even if you have nothing to say for now, follow people who you’re interested in. See what they are saying. Learn from them. The whole concept of Twitter is building relationships and sharing information. Follow an industry leader in your field, you’ll learn a lot.
3. I’m nobody, who would follow me?
You would be surprised. You don’t need to be Ashton Kutcher to get followers. What you do need are common interests. You can find people with common interests at twellow.com. And you can get followers who have common interest at Mr. Tweet (mrtweet.com). Try to avoid any companies that offer you followers in great numbers. This is not a contest. You don’t need hundreds of followers to benefit from Twitter. You just need to connect with and track the right people who can help you learn and connect with others in your field.
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About the Reteller Channel
Just as products flow through “Reseller” Channels information about them flows through “Reteller Channels.” Ultimately – Retellers are people who influence decisions & buying behavior in the markets you serve. They add value to the story because of the trusted relationship they have built with their audience.
If you have a B2B product, your retellers range from members of the media, industry leaders, bloggers, peers and ultimately the chain of people within the organization you are trying to sell to.
If you are selling a B2C product your retellers include members of the media, bloggers, industry leaders – and ultimately social networks.
In order to get the reteller channel to work for you, you need to know:
a) Who the Retellers are
b) How to reach out to them
c) How to craft stories that they’ll want to tell
If you have a B2B product, your retellers range from members of the media, industry leaders, bloggers, peers and ultimately the chain of people within the organization you are trying to sell to.
If you are selling a B2C product your retellers include members of the media, bloggers, industry leaders – and ultimately social networks.
In order to get the reteller channel to work for you, you need to know:
a) Who the Retellers are
b) How to reach out to them
c) How to craft stories that they’ll want to tell
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About Us
Meghan O'Sullivan is the founder of O'Sullivan Communications, Inc. For nearly two decades she has developed results-driven, cost-effective marketing programs for companies looking to build credibility and name recognition within specialty markets. She subscribes to a fundamental philosophy about marketing - Facts Tell. Stories Sell.
Gabe d’Annunzio has over four decades of experience in developing and implementing marketing programs that effectively translate technological innovation into high-value customer benefits. During his career he has worked with a cross section of industries including computer hardware and software, biotechnology, system integrators, telecommunications, medical devices and consumer electronics.
Gabe d’Annunzio has over four decades of experience in developing and implementing marketing programs that effectively translate technological innovation into high-value customer benefits. During his career he has worked with a cross section of industries including computer hardware and software, biotechnology, system integrators, telecommunications, medical devices and consumer electronics.