How to Spot a Reteller

Because there are so many types of Retellers. here are some basic characteristics that will help you identify them.

• Some get paid for their opinion so they have an incentive to retell your story. (Media)
• Some are industry thought leaders.
• Some are decision influencers within an organization
• Some are just friends and colleagues who like to share what they know
• Because reteller’s opinions are respected, they can motivate an audience to take action
• They are believed because they have demonstrated some expertise in the market they are retellers in.
• They have an attentive audience to tell the story to
• They have the medium to reach people (public speaking, media, blog, ear of top level executives)
• They add value by interpreting the details of your story for their audience.
  
  

What Retellers Hope For

It’s always important to remember that when you’re trying to get the channel to tell your story, you ultimately have to understand the audiences they serve. Which means - you need to understand your buyers. Luckily, there’s a predictable model that describes how receptive people are to new ideas and products. Each category of buyer has a different receptivity to new products and services. Here’s how they think:

Innovators are looking for something new and exciting
Early Adopters want to experience a breakthrough
Early Majority want what everyone else is getting
Late Majority want a brand they can trust
Laggards will use what you’re selling eventually because it’s now a commodity.

And there are Retellers that appeal to each market category. Once you understand what group your product or service appeals to - tell them what they want to hear.