Because there are so many types of Retellers. here are some basic characteristics that will help you identify them.
- Some get paid for their opinion so they have an incentive to retell your story. (Media)
- Some are industry thought leaders.
- Some are decision influencers within an organization
- Some are just friends and colleagues who like to share what they know
- Because reteller’s opinions are respected, they can motivate an audience to take action
- They are believed because they have demonstrated some expertise in the market they are retellers in.
- They have an attentive audience to tell the story to
- They have the medium to reach people (public speaking, media, blog, ear of top level executives)
- They add value by interpreting the details of your story for their audience.
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