Is your sales force begging you for additional marketing support because sales just aren’t where they should be? Don’t worry, the problem may not lie within your marketing program. It could be that your company's prospects just don’t think they have a problem that needs solving or they are not in enough pain to be motivated to buy your solution. That’s where a diagnostic tool comes in. A good diagnostic tool can come in the form of a questionnaire or a tool that measures the monetary size and scope of a problem. Diagnostics can help expose issues and problems that were not readily apparent to the buyer. Just remember, your diagnostic needs to uncover problems that you can solve. And be sure your follow-up proposal or pitch addresses solving the problem head-on. In addition, we often encourage our clients to charge for their diagnostic as it adds more weight and credibility. Otherwise they may brush the results off as a sales tactic vs. really uncovering major issues that need to be resolved.
Wednesday, July 07, 2010
Tuesday, June 22, 2010
FDA To Hold Daylong Meeting on Medical Device Innovation
Each day, medical devices are developed to help prevent, diagnose, treat, and monitor serious and life-threatening diseases. After taking years to develop, these devices then undergo a regulatory review process before entering the marketplace. It then takes even more time for them to be adopted into clinical practice and for patients to realize the benefits.
Can the government do more to encourage the development of the next generation of medical devices? That is the question that the U.S. Food and Drug Administration and participants from other federal agencies will examine this week at a workshop titled "Identifying Unmet Public Health Needs and Facilitating Innovation in Medical Device Development." The workshop is scheduled for June 24, 2010, from 8 a.m. to 5 p.m. at the Hilton Washington DC North/Gaithersburg in Gaithersburg, Md. This initiative also is designed to identify potential barriers in the development of devices that the federal government can directly or indirectly remove or minimize to meet a public health goal.
The meeting will be an opportunity for the FDA and its federal partners to listen to academics, industry, and users.
Source:
U.S. Food and Drug Administration
Can the government do more to encourage the development of the next generation of medical devices? That is the question that the U.S. Food and Drug Administration and participants from other federal agencies will examine this week at a workshop titled "Identifying Unmet Public Health Needs and Facilitating Innovation in Medical Device Development." The workshop is scheduled for June 24, 2010, from 8 a.m. to 5 p.m. at the Hilton Washington DC North/Gaithersburg in Gaithersburg, Md. This initiative also is designed to identify potential barriers in the development of devices that the federal government can directly or indirectly remove or minimize to meet a public health goal.
The meeting will be an opportunity for the FDA and its federal partners to listen to academics, industry, and users.
Source:
U.S. Food and Drug Administration
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